Keynote Lecture
Impediments In The Successful Implementation of New Medical Technology
Speaker: Prof Bernard Morrey
Date: 24 October 2019 (Thu) | Time: 0845 - 0930 | Location: Academia, Level 1, Auditorium
About 50% of start-up technological companies run into failure in their first four years of existence. This phenomenon can be attributed to an inability to recognise common and significant impediments to the successful commercialisation of new technology. Most of the processes and expertise needed for successful commercialisation can often be beyond the knowledge/skillset of the individual with the intellectual property i.e., the inventor or scientist.
In his keynote lecture, Prof Morrey will outline three categories of new technology, according to their potential impact - namely “Me Too” technology, enhanced technology and disruptive technology - and how these technologies face varying levels of acceptance and implementation upon release. Prof Morrey will also cover practical aspects of commercialising new medical technology, such as patent protection of intellectual property, the formulation of business plans, forging of strategic partnerships as well as applying for the relevant regulatory approvals.
*Information is correct at time of update.
<< Back to Programme
