EMPOWER is an adaptive platform that is designed to deliver real-time, personalised educational and behavioural interventions through in-app notifications or nudges. Coupled with data collected from a wearable such as the Fitbit Versa smartwatch, the app can deliver customised nudges to users at appropriate moments.
AI-powered in-app nudges
At the current stage, the Empower App sends reactive nudges that is based on diet activity, physical activity and medication adherence behavioral data. Reactive nudging seeks to tap on the principal of reinforcement learning.
Over time, a predictive model will be used to develop proactive nudges that will predict app users’ behaviors and sends individually-customised nudges aiming to promote sustainable positive behavioral change.